Etiquette Training Institute
Welcome to Mastering the Business of Etiquette!
Invest in yourself...Build a business that thrives!
Elevate Your Expertise. Build Your Business. Expand Your Impact.
Ignite your impact and clarify your business strategy during two days of intensive professional and business growth in Dallas, Texas, October 30–31, 2026.
The 2026 National Etiquette Conference: The Business of Etiquette brings together more than 20 etiquette experts, business strategists, brand leaders, and industry professionals ready to share the practical tools and business strategies that can help you strengthen, position, and grow your etiquette business.
You'll gain actionable insight into building profitable programs, strengthening your brand, creating strategic partnerships, managing the financial side of your business, leveraging technology, expanding your reach, and creating lasting social impact.
Connect with etiquette professionals, program experts, business leaders, and community partners who understand both the purpose and the possibilities of the etiquette profession.
For more than 20 years, the Etiquette Training Institute has equipped etiquette professionals with the knowledge, resources, connections, and business tools needed to move beyond knowing the craft to building the business.
Come ready to learn. Leave with tools for your next season of growth.
2026 Speakers Snapshot
Derrick Roberson
ETI National Male Program Initiative
Toya Owens Shepard
First Impressions Training Solutions
Ocielia Sprowl
Slay Your Pageant Founder
Dr. Denell Parker
Business Strategist
PLUS 20 Experts | Click here for a full line up
WHAT WILL YOU LEARN?
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BUILD PROGRAMS PEOPLE WANT TO BUY
Learn how to turn your expertise into workshops, programs, services, and experiences
organizations will invest in.
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POSITION & MARKET YOUR EXPERTISE
Strengthen your brand, communicate your value, and position yourself for larger
opportunities.​​
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CREATE STRATEGIC PARTNERSHIPS
Learn how relationships with schools, corporations, associations, nonprofits, and community
organizations can expand your reach.​
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UNDERSTAND THE MONEY
Gain practical insight into pricing, profitability, financial management, and building a
sustainable business.
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LEVERAGE TECHNOLOGY & AI
Explore tools that can help you operate more efficiently, market more effectively, and
prepare your business for what's next.
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SCALE YOUR IMPACT
Discover ways to move beyond individual classes and create programs, systems,
partnerships, and intellectual property that allow your work to reach more people.
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Two days. Practical tools. Real business strategy.
VIEW THE CONFERENCE AGENDA
Frequently Asked Questions
1. When and where will the conference be held.
October 30-31, 2026, Dallas, Texas
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2. When is the registration deadline.
October 15th. Late registration begins October 16, 2026.
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3. Do I have to be a member of the National Etiquette Professionals Network
(NEPN).
No. Non-members are welcome but they do not recieve the membership
discount.
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4. Are all the workshops recorded?
Yes, all the sessions will be recorded and made available for online
registrants.
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5. Do I have to register for the entire conference to attend the Awards
Banquet?
No, you can register for conference only and add the banquet.
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6. Is there a payment plan available for the conference investment?
Yes, contact the national office at 469.694.6072 to find out more.
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7. What hotel will conference stay at?
The Magnolia Hotel downtown Dallas.
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8. Will food be served during the conference?
Continental breakfast and lunch will be served both days and for VIP attendees, the
banquet is included.
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9. Will I be able to interact with the presenters.
Yes, during the Live panels, you will be able to engage the presenters through chat.
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10. What if I'm not available during the week of the conference, can I still view the workshops?
Yes, once registered, you will have access to the conference center for one month.
YOUR NEXT SEASON OF BUSINESS GROWTH STARTS HERE.
October 30–31, 2026 | Dallas, Texas + Online
Come ready to sharpen your strategy, strengthen your business, expand your connections, and increase your impact.
Start your Etiquette Journey
10228 E Northwest Hwy
Dallas, Texas 75238
469.694.6072
(c) 2026. Etiquette Training Institute. All rights reserved.