Why expertise alone isn't enough to build a thriving consulting business By Lady Trenette Wilson Founder & CEO, Etiquette Training Institute You can be excellent at what you do and still struggle to grow your business. That was one of the most important lessons I had to learn as an etiquette professional. When I entered this industry, I knew etiquette. I knew how to teach. I knew how to stand in front of a room and deliver information that could make a difference in someone's
